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IBC 2015: Cisco to Help Broadcasters Bring New Services to Market Faster and at Lower Cost with New Virtualized ‘Main Screen’ Video Software Suite | |
Posted: Fri Sep 11, 2015 01:49:23 PM | |
New Virtual Digital Content Manager (vDCM) Extends Cisco Virtualized Video Processing Platform to Accelerate Video Delivery for All Screens AMSTERDAM, September 11, 2015, IBC 2015 –Today at IBC in Amsterdam, Cisco announced its new Virtual Digital Content Manager (vDCM). The vDCM is a new suite of software functions for the Cisco® Virtualized Video Processing (V2P) platform, which enables video operators and media companies for the first time to virtualize video processing operations for main screen, live TV. Step by step, Cisco V2P is achieving its strategic intent: to create a single, open platform that service providers and media companies can use to virtualize their entire video processing headends, help to accelerate time-to-revenue, enable rapid innovation, simplify costs and reduce day-to-day operations. At stand 1.A71 in Hall 1 at the RAI, Cisco will be showcasing how V2P and the vDCM deliver better and more interactive video entertainment experiences. The vDCM delivers powerful benefits for video operators and media companies as follows:
Cisco Digital Content Manager, (DCM™) was designed as a massively scalable platform, supporting advanced video processing including encoding, transcoding, scrambling, transrating, muxing, and ad insertion. With the vDCM, ‘cloudscale’ is now possible, delivering unrivaled scalability cost effectively through the adoption of virtualized video functions and speeding time to market for new video services through the function approach that is unique to the Cisco vDCM... Additional benefits of the Cisco vDCM for video operators and media companies include:
Supporting Quotes: Lasse Wiik, chief technology officer, Media Netwerk “Cisco’s vDCM offers a way to reduce reliance on network hardware to do what software can do faster. In today’s world of on-demand, anywhere TV, vDCM will help deliver more programs over less bandwidth to any screen, while maintaining premium video quality.” Yvette Kanouff, senior vice president and general manager, Service Provider Video Software and Solutions, Cisco “The Cisco vDCM provides our customers the operational efficiency and flexibility of virtualized software to support broadcast quality video delivery to main screen TVs, while also taking one more major step towards our ultimate goals of the complete virtualization of today’s video headend operations.” |