The Latest Cisco News
Product and Solution Information, Press Releases, Announcements
| Cisco Announces 'Digital Cribs' Video Competition Winners | |
| Posted: Mon Feb 16, 2009 11:02:00 AM | |
|
February 13, 2009 Cisco announces the winners of the Digital Cribs video contest in partnership with NYU's ProMotion Pictures and USC's School of Cinematic Arts. Students from the two schools created and submitted Digital Cribs webisodes featuring unique and interesting uses of consumer technology and home networks. Highlights/Key Facts: * Today, Cisco is announcing the winners of the Digital Cribs video contest in partnership with New York University's ProMotion Pictures and the University of Southern California School of Cinematic Arts. * Eight teams from NYU and USC submitted nonfiction short films in December 2008 featuring "digital cribs" that depict how people from all walks of life use consumer technology and their home network in new and exciting ways. * There were two categories for the Digital Cribs video contest with NYU and USC: o A brand winner from each university was selected by a panel of three Cisco judges. The judges critiqued videos based on adherence to a creative brief, the quality of casting, storytelling and originality. The brand winners each receive $5,000. o A viewers' choice winner from each university wins a percentage of $10,000 in prize money, determined by the percentage of the total votes that their video received on digitalcribs.com. For example, a submission that received 80 percent of the total votes cast would receive 80 percent of the prize money, or $8,000. * Brand Winners: o NYU: Jacob Robinson, Ryan Heller, Heather Jack, Claire Harlam, Benedetta Arese Lucini, Anne Becker, Jessica Shain: "David Malan: Coolest Geek at Harvard" o USC: Michael Koerbel: "David and Amy Wenzel" * Viewers' Choice Winners: o NYU: "Digital Architect" by Ryan Silbert and Matt Greenbaum received 31 percent of NYU video submission votes to win $3,100. o USC: "Tim Ferriss's Digital Lifestyle" by Ross and Jeremy Cohen received 23 percent of USC video submission votes to win $2,300. * Cisco partnered with NYU and USC to tap into the talents of aspiring film makers to show the experience of living a connected life. * All Digital Cribs video submissions are posted on digitalcribs.com. * "Digital Cribs" aims to demystify home technology and inspire conversations about how consumer technology and home networks enhance consumers' daily lives. To purchase Cisco Products visit http://ciscoguard.com |